Cointreau by GiftShop at The World's 50 Best Bars — Hong Kong 2025

On October 8th, we joined Cointreau in Hong Kong to celebrate The World’s 50 Best Bars 2025, the annual ceremony that honours the very best in cocktail culture.

For the occasion, we designed an exclusive capsule collection — special souvenirs created to commemorate the moment and gifted to all winners.

When we touched down in Hong Kong with the Cointreau team, we knew this trip would be more than a brand appearance. We were there for the World’s 50 Best Bars — but also to bring to life an idea: a capsule collection that tells a story.

We conceived pieces — a wool & leather varsity jacket, a jersey, a cap — stamped with the Cointreau logo and 50 Best Bars branding. Not just souvenirs, but artifacts embodying the moment: the cocktail landscape, the thrill of competition, respect for craft, and the joy of sharing.

On the ground, it felt like stepping into another world: bartenders from everywhere, bright lights, laughter, conversations, and that energy — cocktails as liquid poetry. Among the French bars present, Harry’s New York Bar, Bar Nouveau, Danico, Le Syndicat and Cambridge Public House stood out with pride.

When winners received our pieces, there was that suspended beat — a simple gesture, heavy with meaning. We weren’t just observers anymore: we became part of the narrative. A tangible relic of a night where creativity, passion, and hospitality met.

The shoot wrapped hours ago, but no one’s ready to call it. Neon lights fade one by one, leaving behind that soft electric glow that makes you wish the night would never end.

Around us, the Cointreau crew — more friends than partners — still laughing, jackets on, glasses empty.

Those last moments said it all: a story born from a simple idea — to create souvenirs that mean something.

An exclusive capsule collection, designed for the World’s 50 Best Bars, blending cocktail culture and an eye for detail.

A jacket, a jersey, a cap… and a shared memory, written somewhere between Paris and Hong Kong.

Thank you, Hong Kong. Until next time — you’ve been good to us.