A retail shop and Jewish deli counter on the Greenpoint/Williamsburg border in Brooklyn, Frankel’s was opened by two New York-born and bred brothers, one of whom is in the neo-disco band "Holy Ghost!". In the long list of famous New York Jewish delicatessens, The Infatuation calls this one a "new classic", Eater declares their Pastrami, Egg & Cheese sandwich is "a thing of nondenominational beauty" and Grub Street claims their hot brisket is "sensational".